challenge
No Pain, No Gain.
Improving on pre-existing components, making a more efficient and productive means.
challenging what sega is
With the new aesthetic for the brand, new brand extensions are needed to complete the rebranding to take SEGA to the next level. The following explores different possible paths SEGA can take to achieve the evolution into the future.
The diagram displays the perspective behind brand extension list to easily visualize the perspective.
sega esports games
Test your limit by challenging yourself in SEGA ESports Games and see how far you can achieve.
Experience a heart pounding challenge at SEGA Sport Games, a global esports competition that encompasses various genre of electronic sports, including FPS games, fighting games and more. Make your country proud by showing who the best play of the game belongs to.
SEGA Esports Games will expand esports competition to a global level by bringing individual competitions together to a collection of challenges gamers can explore.
Overcome the challengers and show who the best play of the game belongs to.
Witness legends being written by the challengers, showing their evolution and glory in the competition.
Mission-Focus
SEGA Esports Games reinforces our mission of providing fulfilling challenges to the passionate, looking to evolve, so that they can reach the next level by creating a space for esports to evolve into the scale of physical sports, and encouraging the players to challenge themselves to achieve a global recognition.
Similarities
Olympic Games, Asian Games, World Cup, League of Legends World Championship
Differences
Most esports competitions are limited to one game title and at most, one category of game. SEGA Esports Games aims to expand it to all major esports to grow the esports to the reputation of traditional sports and take to the global stage.
sega + hell’s kitchen
Collaboration with SEGA will provide the challenge to wider audiences, not limited to the structure of TV show.
This collaboration is for the fans of the popular cooking reality TV show Hell’s Kitchen, who were curious what is like to be in the shoes of the participants, cooking the dishes of the famous cook. SEGA + Hell’s Kitchen is inviting you to come into the kitchen and face the challenge of learning to cook like a professional chef, evolving beyond viewer watching the show.
SEGA + Hell’s Kitchen offers a challenge for you to come into the kitchen and cook the food you could only dream of, both in reality and on reality TV show.
learn to cook like a chef to challenge yourself to become the next star chef.
You can set your goal as low as being able to make edible food and as high as becoming the next star chef with our class. It is your choice, your challenge.
Mission-Focus
SEGA + Hell’s Kitchen reinforces our mission of providing fulfilling challenges to the passionate, looking to evolve, so that they can reach the next level by engaging the audience of the show to participate in the challenge of learning to cook like a chef and evolving their cooking skills to the next level.
Similarities
Culinary Institute of America, Sur La Table, Cozymeal
Differences
Classes offered at SEGA + Hell’s Kitchen welcomes both new and experienced cooks but only the top students will get the opportunity to participate in the formidable challenge of Hell’s Kitchen.
sega home training tool set
Hone and challenge your physicality from the comfort of your home with these easy-to-access training set.
One of the biggest hurdle towards evolving your fitness is getting access to the resources for it. SEGA Home Training Tool Set helps to face the challenge more easily at your home, by bringing the resources to you. You can fine tune the tool set so it is specific to your need, from physical therapy to body building. Additionally, gain access to the knowledge of the professional to find the most effective path to your next physical level up.
Subscribe to SEGA Home Training Tool Set to get access to wide variety of training gear, so you can level up at the comfort of your home.
Level up your body with new challenges, Chosen by you.
You can customize the tool set so it is personalized to your challenge to evolve your physicality to the next level.
Mission-Focus
SEGA Home Training Tool Set reinforces our mission of providing fulfilling challenges to the passionate, looking to evolve, so that they can reach the next level by giving an easier access to the resources to challenge the body and evolve beyond the current physicality to the next one.
Similarities
PRIME Fitness, BOSU, TRX
Differences
SEGA Home Training Tool Set is a subscription-based loaning of equipment, which means that the subscriber can switch out the tools depending on their need or try a new tool as a trial without needing to pay the full price, at the comfort of their home.
now there are no limits.
View the full list of brand extensions in the next level of SEGA or see what other deliverables SEGA can offer.